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Why Diets Fail — and What Science Says Instead

Evidence-based articles about weight, appetite, and metabolism. No moralism, no miracle cures — just biology.

What we write about
Myths debunked, biology explained, practical tools.
Myths
Willpower, sport = weight loss, "just eat less"
Biology
Hormones, set point, metabolic adaptation
Practice
Calorie tracking, food choices, hydration

Science & Biology

Why weight control is harder than "eat less, move more". Hormones, adaptation, and what the research actually shows.

280$ for 10 vials or 5000 UAH for one? The truth about Tirzepatide prices in Ukraine
Market Analysis 6 min read

280$ for 10 vials or 5000 UAH for one? The truth about Tirzepatide prices in Ukraine

We found the real prices from Chinese suppliers. The markup of Ukrainian peptide shops (Tirzepatide, Semaglutide) reaches 900%. Market investigation.

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Sport Doesn't Make You Thin: Why Exercise Often Leads to Weight Gain
Science 8 min read

Sport Doesn't Make You Thin: Why Exercise Often Leads to Weight Gain

Exercise is important for health but its effect on weight is variable. Learn why some people do not lose weight from training or even gain weight.

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Rebound Is Not a Relapse: Why Weight Comes Back and Why That Is Normal
Science 8 min read

Rebound Is Not a Relapse: Why Weight Comes Back and Why That Is Normal

Weight regain after weight loss is not a failure. It is a predictable biological response driven by hormones and metabolism.

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Willpower Is a Myth: Who Really Controls Your Appetite
Science 8 min read

Willpower Is a Myth: Who Really Controls Your Appetite

Appetite is regulated by hormones and the brain. When diets fail, it is often biology—not weakness.

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Set Point: Why Weight Stalls and Why the Body Resists Weight Loss
Science 8 min read

Set Point: Why Weight Stalls and Why the Body Resists Weight Loss

Weight plateaus are often an adaptation: lower energy expenditure, higher hunger, and a defended weight range.

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Intuitive Eating Is Not a Universal Solution: When "Listening to Your Body" Doesn't Work
Science 8 min read

Intuitive Eating Is Not a Universal Solution: When "Listening to Your Body" Doesn't Work

Intuitive eating can reduce food anxiety, but after dieting "hunger cues" may be distorted and lead to gradual overeating.

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GLP-1: How Hormonal Therapy Breaks All "Moral" Theories of Weight Loss
Science 8 min read

GLP-1: How Hormonal Therapy Breaks All "Moral" Theories of Weight Loss

GLP-1 drugs change appetite, satiety, and reward signaling—showing weight control is biology, not a moral test.

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Why Most Fitness Coaches Are Wrong (Not Out of Malice)
Science 8 min read

Why Most Fitness Coaches Are Wrong (Not Out of Malice)

Selection bias: many coaches never lived through true obesity, metabolic adaptation, or rebound cycles—so their model doesn't scale.

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The Female Body Is Not Lazy: Why Women Often Find Weight Loss Harder
Science 8 min read

The Female Body Is Not Lazy: Why Women Often Find Weight Loss Harder

Women's bodies often defend fat mass more strongly: lower resting expenditure, cycle-related appetite shifts, and stronger adaptation.

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Practical Guides

Tools and habits that help: calorie counting, food choices, hydration, and building consistency.

Understanding is the first step
Track meals and progress in Calorize
Biology matters, but so does awareness. Tracking helps you see patterns — without judgment.
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